Not all leads are created equal. Fortunately, with the help of marketing automation, we have more tools and methods than ever before to better understand the intention of our customers. In this guide, we’ll show you how marketing automation identifies your best leads and the steps to take once you’ve identified those leads. We’ll show you:
How creating personas can ensure that you’re addressing the most important needs of your most important audience.
How journey mapping and lead scoring reveals the intention of your leads.
What steps and tactics to follow when you’re aiming to influence the final decision of your leads.