The traditional sales funnel is broken. Sure, as marketers, we’re still focused on building awareness, and building interest as our customers consider their options. But too often, we fail to take advantage of our sales opportunities because we don’t spend enough time nurturing our leads. In this guide, we’ll explore some of the shortcomings of the traditional sales pipeline and how marketing automation fixes the problem. We’ll show you:
How marketing automation improves the relationship between marketing and sales.
How consumers have changed—and why it’s more important than ever to be responsive to their needs.
How lead nurturing maintains an ongoing conversation with your prospects—even when they’re not ready to buy from you.